“No, it’s not The Incentives - it’s you”

- Tal Yarkoni (2018) : source

“When a measure becomes a target, it ceases to be a good measure” (a.k.a. Goodhart’s Law)

- Marilyn Strathern (1997) : source

“these and almost all your communications will be useless to me unless you can propose some practicable way or other of supplying me wth Observations .. I want not your calculations but your Observations only”

- Isaac Newton (1695) : source